What is Big Data ?
We live in a post-crisis world, in which we have a gradual economic recovery in the United States and major investment from China. A world that is increasingly globalized and increasingly digital, in which the algorithms controlling transactions on stock exchanges and a simple browse at a website can generate data on personal preferences, guiding product manufacturing and service settings. Unstructured data, sourced from Facebook posts, tweets, YouTube videos, search results, geolocation among others, represent approximately 80% of the data that companies need to deal today. From these mountains of complex data that are generated and stored daily from heterogeneous sources, that needed to be analyzed in the shortest possible time to reach its final value, the market coined the term "Big Data". Big Data involves 3 Vs: Volume (high volume bulk data), Variety (variety in the types of data) and Velocity (speed of processing time required for business). According to one defi...